This app is an interactive application in addition to The Next Ten Book. The Next Ten book highlights the constant need for innovation to anticipate and respond to the expected challenges and opportunities of the coming 10 years. Eleven inspiring Dutch thinkers - and doers - in a wide range of fields talk about the business and social themes they believe will be relevant in the next 10 years. And the innovative ways they expect the business community and the world at large to respond to a rapidly changing world. They provide insight into changes that will affect how we live, how we work, how we view the world and how we interact. The Next Ten itself is an innovative combination of old and new media, with a digital app that interacts with and adds to the written interviews.
The Next Ten has been created in close collaboration with Accenture, which this year celebrates its 10th anniversary with its sights set firmly on the future.